These 5 simple tips will help you capture new leads and drive new opportunities for your business. With a little dedication and practice, you can begin building a steady audience that is devoted to your products and services. Bottom line… stick with it!
Your email list is THE most valuable asset for your marketing efforts. Period! Yes, there are 100’s of social media options today and it’s also important to utilize these tools. However, you don’t have control over the day-to-day whims of how social media sites handle your marketing efforts. You DO have control over your email list and contacts!
So you’ve convinced someone to visit your site. What do you do? You have a maximum of 3 seconds to explain how you’re going to solve their problem or pain point. What separates you from the rest of the competition?
The goal is to incentivize them to join your email list by offering a benefit and be clear on what they are receiving in return. It could be an ebook, discount code, free product, etc. (think about what your audience needs and offer it up!). When a visitor submits their name and email address, they are showing a huge amount of trust and respect. It’s now your job to continue to grow and nurture that relationship.
Open an account with MailChimp, Campaign Monitor or Awebber. I recently wrote an article comparing MailChimp and Campaign Monitor. Personally, we use Campaign Monitor, but they are all great options to begin building that list.
I recently wrote a post related on 5 SEO Tips Every Business Should Know.
SEO is the most important part of driving new traffic. It’s one of the reasons content creation is so important. Relevant content to your target audience increases your visibility in search engines and brings more visitors to your site (more on where you should send them below).
Start with the SEO basics, keep it simple and grow from there. The more you practice and see results, the better you’ll get and want to learn more. Every new follower, subscriber, like, etc. is just one more you didn’t have before. Keep chipping away… it will pay off.
Your landing (home) page is one of the most visited pages on your website. It’s the gateway to making that first impression and being clear on who you are and how you're solving the needs of your visitor.
Take a look at your competitors or others you admire/follow and see what they are doing successfully (or how you can do it better). There’s nothing new in the world of marketing so follow the steps of those companies/individuals doing it the right way and emulate it.
Here are a few tips to organizing your landing page:
• Shutterstock (great for inexpensive stock photography)
• Unsplash (amazing free stock photography)
• Canva (create stunning graphics for your marketing campaigns)
Another great way to drive lead generation is through dedicated sales pages (or “squeeze page”). This isn’t your homepage, it’s a page dedicated entirely to achieving a desired outcome (i.e. growing your email list). There are a lot of great tools out there to get started. At Launchblaze, we offer a series of templates to our customers who wish to drive new business with their sales pages. It’s a great way to provide something of value and gain trust with your audience.
This is your opportunity to offer up something that is relevant to your visitors. What are the pain points you’re solving and how can you provide that solution? What makes your business unique? Give it away, make it relevant and they will thank you for it.
So now you’ve achieved the first 4 steps and created all this amazing content, you need to spread the word and amplify it. No one is going to come to you unless you’re actively engaging where your audience is.
The key is to know your customer and be in that space. Facebook is leading the pack with their advertising analytics, but if you’re more B2B focussed, Twitter and LinkedIn may be your best options. If you’re creative, Pinterest, Snapchat and Instagram are great. The options are endless and the key here is to pick what works for you and run with it.
Start with just a few and grow from there. We prefer to use a management tool to keep all our posts and analytics in one place. We use Buffer for it’s simplicity but others such as HootSuite, SproutSocial, SocialOomph and others are great alternatives. As you gain confidence and consistency, it will get easier and you’ll see what’s working best for you.
Driving more traffic to your website requires a steady practice of creating great content and sharing with your target audience. Great content boosts SEO and visibility within search engines… generating more traffic to your site.
Keep at it and stay consistent with your process. Your business will thank you for it!
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I wish you continued success,