5 Tips To Generate New Business On Your Website

Growing your online business may seem overwhelming at times. With a little dedication and practice, these 5 tips will help you drive new opportunities.
Chris Newport
July 6, 2016

Growing your business online can seem overwhelming at times. How do you build and manage an email list? What is SEO and how does it apply to my website? Maybe you’re not sure where to begin or you’re stuck on the right tools to use. Let’s start today.

These 5 simple tips will help you capture new leads and drive new opportunities for your business. With a little dedication and practice, you can begin building a steady audience that is devoted to your products and services. Bottom line… stick with it!

1. Build your email list

mailchimp, campaign monitor

Your email list is THE most valuable asset for your marketing efforts. Period! Yes, there are 100’s of social media options today and it’s also important to utilize these tools. However, you don’t have control over the day-to-day whims of how social media sites handle your marketing efforts. You DO have control over your email list and contacts!

So you’ve convinced someone to visit your site. What do you do? You have a maximum of 3 seconds to explain how you’re going to solve their problem or pain point. What separates you from the rest of the competition?

The goal is to incentivize them to join your email list by offering a benefit and be clear on what they are receiving in return. It could be an ebook, discount code, free product, etc. (think about what your audience needs and offer it up!). When a visitor submits their name and email address, they are showing a huge amount of trust and respect. It’s now your job to continue to grow and nurture that relationship.

Open an account with MailChimp, Campaign Monitor or Awebber. I recently wrote an article comparing MailChimp and Campaign Monitor. Personally, we use Campaign Monitor, but they are all great options to begin building that list.

2. Search-Engine Optimization

buzzsumo

I recently wrote a post related on  5 SEO Tips Every Business Should Know.

SEO is the most important part of driving new traffic. It’s one of the reasons content creation is so important. Relevant content to your target audience increases your visibility in search engines and brings more visitors to your site (more on where you should send them below).

Start with the SEO basics, keep it simple and grow from there. The more you practice and see results, the better you’ll get and want to learn more. Every new follower, subscriber, like, etc. is just one more you didn’t have before. Keep chipping away… it will pay off.

3. Optimize your landing page

sumome

Your landing (home) page is one of the most visited pages on your website. It’s the gateway to making that first impression and being clear on who you are and how you're solving the needs of your visitor.

Take a look at your competitors or others you admire/follow and see what they are doing successfully (or how you can do it better). There’s nothing new in the world of marketing so follow the steps of those companies/individuals doing it the right way and emulate it.

Here are a few tips to organizing your landing page:

  • Keep it clean: Keep the top your page clean and make it clear what you’re offering. Think about your mission statement and what your benefits are to your audience (if you don’t have a mission statement, create it now). How are you serving your visitors and get to the point.
  • Page Hierarchy:  What’s the first thing they see on your page. Do you want them to explore new features? Sign up? Purchase your product? You have a finite amount of time to drive that decision. Make it count.
  • Navigation: Your navigation should be clear and to the point. Don’t get all cute with naming your links and making it confusing to your audience. If it’s a Contact button, then say it. Don’t call it “let’s chat” or “reach out”. People are familiar with consistent navigation so make it easy for them.
  • Sign up List: Create ways for your visitors to sign up for your email list. There are some great tools available to manage this. My favorite is SumoMe. They have a free option to test with and you can pay for more customization.
  • Call to action: Be clear on what you want your visitors to do and point them in the right direction. If you want them to subscribe to your newsletter, download a PDF or other form of action, make it clear. The fewer clicks you have to get your desired outcome the better.
  • Fonts: I could write an entire book on this subject. Please, please, only use 2-3 fonts for your entire site! And don’t get too creative with the types of fonts you’re using. You want your site to be clear and legible for your visitors. If there are too many fonts, it will be hard to read and make it difficult for your audience to decipher content from page-to-page. Also, keep your font sizes consistent. Headers and copy should be consistent throughout. Bottom line, keep it simple!
  • Imagery: This is probably the most important piece to your site. You want to grab your visitor and quickly visualize what you’re offering. This is another instance of observing your competitors or websites you admire. Look at the imagery they’re using and how it makes you feel. How can it evoke emotion with your audience? There are a lot of excellent free stock photography sites and inexpensive options. Here are my most used sites:
canva

         • Shutterstock (great for inexpensive stock photography)

         • Unsplash (amazing free stock photography)

         • Canva (create stunning graphics for your marketing campaigns)

4. Create dedicated sales pages

Another great way to drive lead generation is through dedicated sales pages (or “squeeze page”). This isn’t your homepage, it’s a page dedicated entirely to achieving a desired outcome (i.e. growing your email list). There are a lot of great tools out there to get started. At Launchblaze, we offer a series of templates to our customers who wish to drive new business with their sales pages. It’s a great way to provide something of value and gain trust with your audience.

This is your opportunity to offer up something that is relevant to your visitors. What are the pain points you’re solving and how can you provide that solution? What makes your business unique? Give it away, make it relevant and they will thank you for it.

5. Social Media

So now you’ve achieved the first 4 steps and created all this amazing content, you need to spread the word and amplify it. No one is going to come to you unless you’re actively engaging where your audience is.

The key is to know your customer and be in that space. Facebook is leading the pack with their advertising analytics, but if you’re more B2B focussed, Twitter and LinkedIn may be your best options. If you’re creative, Pinterest, Snapchat and Instagram are great. The options are endless and the key here is to pick what works for you and run with it.

Start with just a few and grow from there. We prefer to use a management tool to keep all our posts and analytics in one place. We use Buffer for it’s simplicity but others such as HootSuite, SproutSocial, SocialOomph and others are great alternatives. As you gain confidence and consistency, it will get easier and you’ll see what’s working best for you.

Driving more traffic to your website requires a steady practice of creating great content and sharing with your target audience. Great content boosts SEO and visibility within search engines… generating more traffic to your site.

Keep at it and stay consistent with your process. Your business will thank you for it!

Thank you so much for taking the time to read, share and add your voice to the conversation. Please share your thoughts or share this post below. Also, be sure to subscribe to receive all this great content each week!

I wish you continued success,

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