Getting your website up and running is exciting and a huge accomplishment (congratulations!). However, it’s only half the battle and I'm going to show you a few quick steps you need to begin driving people to your website.
Having your website rank at the top of Google search is great but you should never focus on optimizing your website for search only. You should optimize your website for how people use search engines. Google, Yahoo, Bing (and others) have all been developed to serve people with the most relevant information to help them on any topic. They’ve become great at determining user intent and take into account sharing statistics and external links to rank pages appropriately.
The overall goal of your website content should be helpful and sharable… basically the best content out there!
Here are a few basic tips and tools to guide you.
At Launchblaze this is something we deliver on every website and it’s a must for everyone today. If your website isn’t built for friendly viewing on mobile phones and tablets, you’re going to get dinged by the SEO police (plus turn off a lot of potential customers).
When your website is built for all devices (desktop, mobile and tablet), you’re not only going to receive the “mobile-friendly” tag from search engines, but your audience will thank you for it.
I know… “alt what”? It stands for “alternative text” and it’s the way to describe an image to those who can not see it. This also helps increase the chances of your images being returned within a search result.
The easiest way to plan your alt tags is to jump on Google Keyword Planner. It’s easy to think we know what’s best for alt tagging and naming our images but this handy tool will tell you otherwise (or spot on).
For example, if I have an image related to ecommerce, I can quickly type in a search query in keyword planner and it will provide useful information on the following:
Why is this helpful? It allows me to see that the term “ecommerce” has a really high monthly search, cost and competition for ranking. I may want to consider a more specific term or phrase with less competition. In this case, maybe “ecommerce business” or “ecommerce sites” to make the image more relevant to and rank higher.
Once I decide on the keyword(s) I want to use, I simply add this to the alt tag of my image. It varies on where you enter your tag.
Here’s an example of where you can add the tag within Launchblaze’s CMS platform:
Using the same process as the Alt Tag process for your images will also help drive better SEO.
Often our images are saved with a filename such as “IMG_0003948.jpg”. Don’t use that! Simply change the name to what is relevant to the image you’re posting. Do a quick keyword search related to the image and choose a keyword that is most likely to drive search results back to your website.
Overall, it should be a relevant, descriptive name.
As you’re writing content, it’s important to understand how search engines look at your page. If you’ve ever wondered why there are options for “H1”, “H2”, Paragraph, etc. now you’ll find out why!
Search engines read the Meta Title (Headline) and Meta Description first. This is the basics to how search engines rank relevant content.
Here’s a great article discussing this in greater detail from, Moz.
Here’s an example if I’m creating a new page on ecommerce website examples:
So you’re ready to post your new website page, but where to put it? And what do I mean “at the top”?
Google views your most important pages (the pages you really want to perform well in search) are your top-level pages.
What this means are the pages that are at the domain level. Here’s an example from Launchblaze.com:
Since we want these pages to be important and easy to find for our customers, Google thinks they must be important too. It’s also important to put the most helpful and relevant content there as well.
Pages buried in folders will rank well in search also but it’s better for blog posts and very specific answers to questions like “how to build an ecommerce site”.
Good rule of thumb, if you want your audience to easily find a specific page, keep it at the root level. Google will think the same thing.
Now you have the fundamentals of SEO and how search engines operate. These tips are the best steps to begin your journey into understanding how SEO works
Think about how your audience/customers visit your website. What are the problems and pain points you’re trying to solve? This will help with your keyword planning and help search engines drive more traffic to your website.
I hope this helps drive reach and awareness to your own website.
So get going! Make your content amazing and sharable!
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I wish you continued success,