5 SEO Tips Every Business Should Know

With these 5 basic SEO tips and tools in your back pocket, you can begin the process of engaging your audience and driving new traffic to your website.
Chris Newport
June 16, 2016

When most people hear the term SEO (Search Engine Optimization), they want to turn and run. I get it! It sounds like a daunting task to undertake. Fortunately, with these 5 basic SEO tips and tools in your back pocket, you can begin the process of engaging your audience and driving new traffic to your website.

Getting your website up and running is exciting and a huge accomplishment (congratulations!). However, it’s only half the battle and I'm going to show you a few quick steps you need to begin driving people to your website. 

Having your website rank at the top of Google search is great but you should never focus on optimizing your website for search only. You should optimize your website for how people use search engines. Google, Yahoo, Bing (and others) have all been developed to serve people with the most relevant information to help them on any topic. They’ve become great at determining user intent and take into account sharing statistics and external links to rank pages appropriately.

The overall goal of your website content should be helpful and sharable… basically the best content out there!

Here are a few basic tips and tools to guide you.

1. Your site must be mobile and responsive

At Launchblaze this is something we deliver on every website and it’s a must for everyone today. If your website isn’t built for friendly viewing on mobile phones and tablets, you’re going to get dinged by the SEO police (plus turn off a lot of potential customers).

When your website is built for all devices (desktop, mobile and tablet), you’re not only going to receive the “mobile-friendly” tag from search engines, but your audience will thank you for it.

2. Alt Tag Everything!

I know… “alt what”? It stands for “alternative text” and it’s the way to describe an image to those who can not see it. This also helps increase the chances of your images being returned within a search result.

The easiest way to plan your alt tags is to jump on Google Keyword Planner. It’s easy to think we know what’s best for alt tagging and naming our images but this handy tool will tell you otherwise (or spot on).

For example, if I have an image related to ecommerce, I can quickly type in a search query in keyword planner and it will provide useful information on the following:

  1. The average monthly searches
  2. The average cost per click
  3. The competition related to the keyword

Why is this helpful? It allows me to see that the term “ecommerce” has a really high monthly search, cost and competition for ranking. I may want to consider a more specific term or phrase with less competition. In this case, maybe “ecommerce business” or “ecommerce sites” to make the image more relevant to and rank higher.

Once I decide on the keyword(s) I want to use, I simply add this to the alt tag of my image. It varies on where you enter your tag. 

Here’s an example of where you can add the tag within Launchblaze’s CMS platform:

3. Name your images

Using the same process as the Alt Tag process for your images will also help drive better SEO.

Often our images are saved with a filename such as “IMG_0003948.jpg”. Don’t use that! Simply change the name to what is relevant to the image you’re posting. Do a quick keyword search related to the image and choose a keyword that is most likely to drive search results back to your website.

Overall, it should be a relevant, descriptive name.

4. Optimize URL’s and Character counts

As you’re writing content, it’s important to understand how search engines look at your page. If you’ve ever wondered why there are options for “H1”, “H2”, Paragraph, etc. now you’ll find out why!

Search engines read the Meta Title (Headline) and Meta Description first. This is the basics to how search engines rank relevant content.

  1. Your Headline (Meta Title) should always be be tagged H1.
  2. Your Headline shouldn’t be anymore than 55 characters or 6-9 words
  3. Having keywords more upfront within your headline will help with rankings
  4. Your Meta Description should be no more than 150-160 characters. Google will just truncate beyond 160.
  5. Your URL name should be relevant using Google Keyword Planner
  6. Try to use these words within your Headline: How to, Free, You, Tips, Blog Post, Why, Best, Tricks, Great. These words may not be relevant all the time but they definitely help boost your SEO rankings.

Here’s a great article discussing this in greater detail from, Moz.

https://moz.com/learn/seo/meta-description

Here’s an example if I’m creating a new page on ecommerce website examples:

  1. Meta Title (Headline): 10 best ecommerce websites
  2. Meta Description: Take a look at these 10 examples of ecommerce website design and learn how to drive more business with your own site.
  3. URL: yoursite.com/ecommerce-website-examples
  4. H1: 10 best ecommerce websites
  5. H2’s: ecommerce website examples #1 (#2 and so on)

5. Important pages need to be at the top

So you’re ready to post your new website page, but where to put it? And what do I mean “at the top”?

Google views your most important pages (the pages you really want to perform well in search) are your top-level pages.

What this means are the pages that are at the domain level. Here’s an example from Launchblaze.com:

Since we want these pages to be important and easy to find for our customers, Google thinks they must be important too. It’s also important to put the most helpful and relevant content there as well.

Pages buried in folders will rank well in search also but it’s better for blog posts and very specific answers to questions like “how to build an ecommerce site”.

Good rule of thumb, if you want your audience to easily find a specific page, keep it at the root level. Google will think the same thing.

Now you have the fundamentals of SEO and how search engines operate. These tips are the best steps to begin your journey into understanding how SEO works

Think about how your audience/customers visit your website. What are the problems and pain points you’re trying to solve? This will help with your keyword planning and help search engines drive more traffic to your website.

I hope this helps drive reach and awareness to your own website.

So get going! Make your content amazing and sharable!

Thank you so much for taking the time to read, share and add your voice to the conversation. Please share your thoughts or share this post below. Also, be sure to subscribe to receive all this great content each week!

I wish you continued success,

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